

Given the underground success of this group, it would be fitting that a viral marketing approach would help generate some buzz for the film, and it is here that we circle back to the meme.
STRAIGHT OUTTA GENERATOR WEBSITE MOVIE
Today, a movie based on this ground breaking rap group will be released in theaters nationwide, more than 25 years after the release of their debut album. Diddy), according to Forbes’ 2015 list of hip hop’s wealthiest artists. Dre the second wealthiest man in the hip-hop, narrowly behind the estimated $735 million net worth of Sean Combs (a.k.a. Dre owned 25% of the company, and when Apple bought the Beats by Dre company for $3 billion in 2014, the deal marked the most expensive takeover by Apple while at the same time making Dr. Dre has an estimated net worth of $700 billion, with much of his fortune coming from the sale of the company “Beats by Dre,” known for their premium headphones. While a financial success indeed, the net worth of Dr. Ice Cube also managed to have a successful acting career (Friday, Barbershop, Are We There Yet?, etc.), contributing to his estimated celebrity net worth of approximately $100 million. Dre, managed to find mainstream success in the entertainment industry, and outside of their core line of business. Since the release of that pioneering and controversial debut album, two of N.W.A.’s original members, Ice Cube and Dr. and their explicit lyrics among youths, particularly white teenage boys from suburbia amidst a time that predated helicopter parenting.Ī personal anecdote here: a number of copies of Straight Outta Compton were housed in my Caucasian-dominated freshman college dormitory back in 1989. This supports the notion of the appeal of N.W.A. If the kids could not get the music at the mall or Wal-Mart, they likely purchased the music at independent record shops on Main Streetįurthermore, Priority Records estimated that four out of five purchases (80% of sales) of Straight Outta Compton came from the suburbs, beyond the inner city. After all, a record/cassette/CD with an “Explicit Lyrics: Parental Advisory” label in the late 1980s and early 1990s was sure to spark interest among those who were seeking music with explicit content, let alone find it more easily. Despite the backlash, the use of these labels may have backfired as many artists confirmed the Parental Advisory labels attributed to increased sales in practice they did the exact opposite of what the labels were (indirectly) intended to accomplish.

The label had clout: larger retailers such as Wal-Mart refused to sell albums with the sticker. That was the same label from the Parents Music Resource Center (PMRC) that Tipper Gore co-founded in 1985, supposedly after witnessing her daughter listening to the song, “Darling Nikki” (Prince). Straight Outta Compton was one of the first albums to have a Parental Advisory label (a.k.a. is considered to be one of the most significant groups in the gangsta rap and ‘West Coast’ hip-hop genres within the rap/hip-hop music genre. The album was not only critically acclaimed by Rolling Stone and Spin, but by Time magazine as well in fact, the well-regarded magazine ranked it as one of the 100 greatest albums of all time. Despite the controversy surrounding this group, N.W.A sold over 3 million copies of Straight Outta Compton. was controversial in that their music contained explicit lyrics that many viewed as being disrespectful of women, glorified drugs, crime, and hatred of the police the group defended their lyrics as a reflection of a brutally honest life in the South Central area of Los Angeles. The #StraightOuttaSomewhere meme, which can be accessed via app or website, allows users to customize a “Straight Outta” picture and make a play on the phrase, “Straight Outta Compton,” the title of a film based on the rap group N.W.A., and whose 1988 debut album is titled with the same name. This example illustrates what I am referring to here, although memes can take other forms, such as the “Harlem Shake” viral videos that ravaged the Internet…and annoyed many of us in 2013. Sometimes explaining a meme with an example best defines it, such as the baby-fist-pump or ‘success kid’ meme that is shown here.
